SELECTED WORK & IMPACT
Strategy that changes what happens next.
Trusted by ambitious brands to bring clarity, build momentum and create what’s next.
vineyard vines
Reorienting marketing around profitable customer growth
Built a more disciplined, insight-led marketing approach to drive higher quality acquisition, deeper engagement and greater lifetime value.
PopCorners
Turning a stalled rebrand into a scalable platform
Refreshed the brand, clarified the story, and built a platform for sustained growth across innovation, packaging and go-to-market.
20+ SKUs | Brand restored | Clear portfolio architecture
Babyganics
Building a national field organization, connecting retail, community & brand
Created and led a field marketing program to bring the brand to life where parents make decisions — in the stores, at registry, and through sampling within local communities.
Pretzel Crisps
Turning local brand building into national retail expansion.
Built and scaled regional field teams that combined product sampling, community activation, and retail relationships to create demand, increase velocity, and support national distribution growth.