Strategy that changes what happens next.
Trusted by ambitious brands to bring clarity, build momentum and create what’s next.
With more than 20 years of experience building and growing consumer brands, JLJ Brand Strategy Founder, Jacque Shluger has worked across businesses of varying sizes, stages and categories. She specializes in high-growth and pivotal moments—helping brands sharpen their positioning, accelerate customer acquisition and build the marketing capabilities needed for what comes next.
SELECTED WORK & IMPACTS
As vineyard vines entered its next chapter, the founders were looking to reconnect the business with the distinctive heritage, optimism and lifestyle that had made the brand iconic—while building the modern marketing capabilities needed to drive its next phase of growth. Jacque joined the leadership team to help bridge the two, sharpening the target customer, reconnecting brand and performance marketing, and building a more disciplined approach to acquisition, engagement and retention.
vineyard vines
Reorienting marketing around profitable customer growth
PopCorners
Turning a stalled rebrand into a scalable product portfolio
When an effort to modernize PopCorners inadvertently distanced the brand from the consumers who already knew and loved it, the business needed to find its way back—without going backwards. Jacque helped lead the return to the PopCorners identity, preserving its strongest brand equity while reimagining it with a compelling new persona, authentic narrative and bold, colorful visual system designed to win at shelf and online. The result was a brand that felt unmistakably PopCorners again, but with a stronger foundation for growth.
Babyganics
Building a national field organization, connecting retail, community & brand
As Babyganics competed for attention in a category dominated by bigger budgets and celebrity-backed brands, outspending the competition wasn’t the answer. Jacque helped build a more targeted path to growth—concentrating investment in priority markets and retail doors, creating a field program that built authentic relationships within communities of new parents. By connecting local awareness with stronger in-store visibility, inventory and product experience, the program turned grassroots engagement into meaningful brand momentum and retail sales velocity.
Pretzel Crisps
Turning local brand building into national retail expansion.
Pretzel Crisps saw an opportunity where most snack brands weren’t looking: the grocery store deli. With placement that wasn’t constrained by traditional planograms, the brand could earn more space and inventory by proving it could move product. Jacque helped build the marketing engine to capitalize on it, pairing high-impact retail activations with local market programs that put Pretzel Crisps into consumers’ hands at scale. Together, the programs created a powerful cycle of trial, awareness and sales velocity that helped fuel continued retail expansion.